Hardys announce sponsorship of England cricket team in series of idents via McCann Central, UK

HARDYS-of-AUSTRALIA.jpgHardys of Australia is sponsoring the England cricket team. That's a bit like Brazil sponsoring Argentina. Or cats sponsoring dogs. In this UK ident and print campaign via McCann Central, Birmingham, comprising more than 20 film and press executions, we see how Hardys' workers react to the news that the company they work for is sponsoring their fiercest sporting rival.

The idents were directed by Dave Wood via Australian production company Plaza. The ECD of McCann Central is Aussie expat Vince McSweeny; the art director of the spot is Aussie expat Jamie Buckingham.


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