Grey Singapore and Baidu Online Network Technology China score Cannes Innovation Lions

Baidu Online Network Technology China and Grey Group Singapore have both been awarded Innovation Lions at the Cannes Advertising Festival.

Only 8 Innovation Lions were awarded with the Grand Prix going to the outstanding ‘3 Words To Address The World’ for What3Words London.

Baidu Online Network Technology China won for Baidu Kuaison “Smart Chopsticks” and Grey Group Singapore won for their already highly-awarded Talwarbindi “Life Saving Dot”.

Two other Innovation Lions went to Australian agencies, meaning Asia Pacific accounted for 50% of awards won in this category.

The Grand Prix winner “What3Words” replaces traditional addresses with a unique three-word combination based on geographical co-ordinates for each 3m x 3m square of the planet. The system has particular applications in the developing world and was cited by Jury President, Nick Law, Global Chief Creative Officer, R/GA as an example of systematic, Silicon Valley thinking – relevant, he said, because, “As a jury, we were very concerned about problems to be solved.”

VIEW THE WINNERS – Innovation winners.xls

From Australia M&C Saatchi Sydney and Saatchi & Saatchi Sydney have both scored Innovation Lions.

M&C Saatchi Sydney has won for Optus ‘Clever Buoy – The World’s First Shark Detection Buoy’ and Saatchi & Saatchi Sydney won for Luxottica ‘Penny The Pirate – Storybook and App with Integrated Children’s Eye Screening’.