GOVT Singapore brings the jungle to the people to promote survival reality tv show 'Alone'

Alone.jpgTo promote History Channel's newest survival reality TV show Alone, GOVT Singapore created a regional campaign using the Oculus Rift as a medium to enhance the consumer brand experience and to give a taste of what it would be like being alone, in the wild.

With the audience having to be passive consumers, GOVT had to excite consumers and bring across the feeling of despair, fear and loneliness beyond the TV set. To this end they made use of Oculus in a non-gamification format and brought the jungle to the people. The consumer experience was enhanced through the blurring of reality and virtual reality.

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