Gold Lions to BBDO Bangkok, BBDO Malaysia + Y&R Shanghai in Cannes Outdoor competition

KFC So Good.jpgThroatsil_RAMSAY.jpgAsia scooped three Gold Lions at the Cannes Lions Outdoor Awards presentation which concluded just moments ago. BBDO Bangkok, BBDO Malaysia and Y&R Shanghai all took home Gold.

BBDO Bangkok won for a Throatsil campaign titled "Alex", "Ramsay" and "Tyler". BBDO Malaysia won Gold for their KFC Brand posters "Drumstick", "Burger" and "French Fries". Y&R Shanghai won for Xiao Zhu Air Purifier "Breathe Again".

In addition to the 3 Gold Lions, Asian agencies also won 9 Silver Lions and 11 Bronze Lions. All up 131 Lions were awarded across the Outdoor competition.

To round off a great night for BBDO Malaysia, their KFC campaign also picked up 2 Silver Lions in this category.
Other multiple Silver Lion winners were Grey China for Beijing Subway and McCann Mumbai for Essel Dish TV. Both won two Silvers.

BREATHE AGAIN.jpgSingle Silver Lion winners in Outdoor were BBDO Bangkok for Thai AirAsia; CreativeLand Asia Mumbai for Durex Condoms and Y&R Shanghai for Baidu.

Bronze Lion winners were: NudeJEH Bangkok, Lowe Singapore, Grey Mumbai, Ogilvy Beijing, DDB Mudra Mumbai, O&M Malaysia, O&M Mumbai, O&M Bangkok, BBDO Pakistan, Innocean South Korea and I&S BBDO Tokyo.

The Outdoor Grand Prix went to TBWA Media Arts Lab Los Angeles for their Apple iPhone World Gallery campaign.

Jury President Juan Carlos Ortiz, President & CEO of DDB, said the campaign was a ground-breaking blend of innovation and simplicity-of-thought that made the jury's choice easy. "We didn't choose the Grand Prix - the Grand Prix chose us," he said.

ALL OF ASIA'S OUTDOOR WINNERS

Throatsil_ALEX.jpgAirAsia_01_Beach_sml.jpgKFC_Drumstick.jpgFiremen.jpgParamedics.jpgTTHAILAND
GOLD LION CAMPAIGN
MILLIMED THAILAND
THROATSIL   
BBDO PROXIMITY THAILAND Bangkok

SILVER LION CAMPAIGN
THAI AIRASIA
THAI AIR ASIA DOMESTIC CAMPAIGN   
BBDO PROXIMITY THAILAND Bangkok

BRONZE LION
BE PREPARED   
FERRERO ASIA   
TIC TAC   
nudeJEH Bangkok / GREY THAILAND Bangkok

BRONZE LION CAMPAIGN
STRAWBERRY CAKE/VANILLA CAKE/CHOCOLATE BROWNIE
DIABETES ASSOCIATION OF THAILAND UNDER THE PATRONAGE OF HER ROYAL HIGHNESS PRINCESS MAHA CHAKIR SIRINDHORN   
OGILVY & MATHER Bangkok

MALAYSIA
GOLD LION CAMPAIGN

KFC   
KFC BRAND   
BBDO PROXIMITY MALAYSIA Kuala Lumpur

SILVER LION CAMPAIGN
KFC   
KFC BRAND   
BBDO PROXIMITY MALAYSIA Kuala Lumpur

SILVER LION
DRUMSTICK   
KFC   
KFC BRAND   
BBDO PROXIMITY MALAYSIA Kuala Lumpur

BRONZE LION CAMPAIGN
PIZZA HUT RESTAURANTS   
PIZZA HUT DELIVERY   
OGILVY MALAYSIA Kuala Lumpur

CHINA
GOLD LION CAMPAIGN
BREATHE AGAIN   
XIAO ZHU AIR PURIFIER   
Y&R SHANGHAI

SILVER LION CAMPAIGN
FIREMEN, PARAMEDICS PIZZA
BEIJING SUBWAY
GREY GROUP CHINA Beijing

SILVER LION CAMPAIGN
FIREMEN, PARAMEDICS PIZZA
BEIJING SUBWAY
GREY GROUP CHINA Beijing

SILVER LION CAMPAIGN
BAIDU
ONLINE SAFETY PRODUCT   
Y&R SHANGHAI

BRONZE LION CAMPAIGN
CENTER FOR PSYCHOLOGICAL RESEARCH, SHENYANG
PHONE WALL CAMPAIGN
OGILVY BEIJING

INDIA
SILVER LION
BASEMENT   
ESSEL GROUP   
DISH TV   
McCANN WORLDGROUP INDIA Mumbai

SILVER LION CAMPAIGN
BASEMENT, PUDDLE, SOFA
ESSEL GROUP   
DISH TV   
McCANN WORLDGROUP INDIA Mumbai

SILVER LION CAMPAIGN
RECKITT BENCKISER (INDIA)   
DUREX REALFEEL CONDOMS   
CREATIVELAND ASIA Mumbai

BRONZE LION CAMPAIGN
DHL HANDS
DHL EXPRESS COURIER SERVICES   
GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil

BRONZE LION CAMPAIGN
VOLKSWAGEN
BI-XENON HEADLAMPS/AUTOMATIC DISTANCE CONTROL   
DDB MUDRA GROUP Mumbai

BRONZE LION CAMPAIGN
SOUND WAVE
PUFFIN CHILDREN'S AUDIOBOOKS   
OGILVY & MATHER MUMBAI

SINGAPORE
BRONZE LION CAMPAIGN
3M SINGAPORE   
SCOTCHGARD CARPET & RUG PROTECTOR   
LOWE SINGAPORE

PAKISTAN
BRONZE LION
THE WORLD'S FIRST BILLBED   
MOLTYFOAM MATTRESSES   
BBDO PAKISTAN Lahore

SOUTH KOREA
BRONZE LION
A MESSAGE TO SPACE   
HYUNDAI MOTOR COMPANY   
INNOCEAN WORLDWIDE Seoul

JAPAN
BRONZE LION
ZOO JEANS   
KAMINE ZOOLOGICAL SUPPORT ASSOCIATION MINEKO-CLUB   
KAMINE ZOO   
I&S BBDO Tokyo

VIEW THE WINNERS LIST: Outdoor Winners.xls

1 Comments

Lions go on sale said:

Many of these are simply horrible. Cannes really lost its value.

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