FoxyMoron wins digital business for Beam Suntory's bourbon whiskey brand Jim Beam India

Pratik Gupta- Co-founder, Director- New Business and Innovation.jpgBeam Suntory's top bourbon whiskey brand Jim Beam has awarded its digital duties to independent digital marketing solutions agency, FoxyMoron. The mandate entails building and strengthening Jim Beam's digital presence through strategic insights and unique solutions that engage their young urban consumers.
 
Commenting on the win, Pratik Gupta, Co-founder and Director, New Business & Innovation, FoxyMoron (pictured) said, "Whiskey is breaking the 'old man's drink' cliché in India and Jim Beam is trying to use that insight and target the urban youth of the country. We presented a fresh perspective that revolves around creating awareness about Bourbon whiskey and promoting the versatility and mixability of the brand. It's a great brand to work with and will continuously challenge us to innovate and execute unique digital strategies."

On appointing FoxyMoron, Ankur Bhatia, Marketing Controller, Jim Beam India said, "Although the Bourbon Whiskey market is still nascent, Jim Beam is witnessing exciting growth in India, given early adoption by new younger consumers. India being one of the biggest markets globally in terms of social media usage and growing digital/mobile penetration, we are excited to partner with Foxymoron who bring in brilliant expertise and consumer insights in this space."

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