FCB Kuala Lumpur lures Shaun Tay out of TBWA Malaysia to fill managing director chair

Shaun Tay has joined FCB Kulala Lumpur in the newly created role of managing director. The appointment is effective 1st July 2015.

“Shaun is a seasoned and respected ‘creative suit’ with experience in both Malaysia and Singapore for marque brands such as Audi, Unilever, Visa, General Electric,” said T. Renganathan, Group CEO of FCB Kuala Lumpur. “His blend of innovative thinking and clear business acumen, makes him a perfect choice to bring added value to our business partners. He is a vigorous advocate of talent and industry development, will enrich our staff and culture and make a fantastic addition to FCB KL’s management team.”

Tay (pictured left) has more than 15 years of advertising experience and joins FCB from TBWA, where he progressed through various client-service roles before assuming his current position as general manager in 2013. During his time there, Tay helped secure key accounts like Guinness, General Electric ASEAN and Nippon Paint. He was instrumental in driving TBWA to be the first agency to win three separate Agency of the Year titles in one year.

“After nine years, it was going to take something special for me to consider a move from TBWA. And FCB is that. The Malaysian office has strong fundamentals that have evolved with time and is crewed by principled people who genuinely care for it,” said Tay. “What Nathan and the team have built is truly admirable. Combining that with the energy and enthusiasm coming from the network’s global leadership, it’s very clear to see that this is an agency that wants to take its place at the top, and I want to be part of that.”