Dentsu Asia Pacific elevates Ted Lim to chief creative officer covering 20 offices in the region
Dentsu Aegis Network has promoted Ted Lim to Chief Creative Officer of Dentsu Asia Pacific (excluding Japan). Previously Lim (pictured) led Dentsu’s creative offering for Southeast Asia and now expands his remit to cover all of Asia Pacific outside of Japan.
Rohit Ohri, newly appointed CEO Dentsu Asia Pacific (ex Japan) said, “Ted has done a great job in building a culture of creativity and innovation in Southeast Asia and will now will bring those skills to an even bigger job across the region. I look forward to working closely with Ted to bring to life Dentsu’s core proposition of Good Innovation outside Japan and in the process, build and enhance our company’s creative reputation.”
Lim was Executive Creative Director and Deputy Chairman at Naga DDB Malaysia and Chief Creative Officer at Leo Burnett Singapore before joining Dentsu in 2013. In his first 18 months at Dentsu, Lim helped win over 20 pitches across the region including Uniqlo, Dulux, Panasonic, Coca-Cola and Yamaha.
Lim has won and judged the industry’s most prestigious award shows including Cannes, D&AD, Clio, The One Show, The New York Festivals, The London International Awards, AdFest and the Asia Pacific Effie Awards.
On his new challenge, Lim said, “Fortune follows fame. Do work that makes our clients and their brands famous, and money will follow.”
Lim will now work with over 20 offices across 10 countries. His recent work for Toyota, the digital/social Wakudoki campaign to engage young people on-ground and online garnered over 5 million YouTube views and rejuvenated the brand. TIME magazine took notice and commented, “This Toyota ad is utterly insane – and wonderful”.
2 Comments
Ted. I salute you. My sincere congratulations. I know you will go on to make your clients and people famous. And as you said the money always follows. Best. Doug
One of the most real guys to come out of malaysia.