DDB Singapore, Ogilvy Singapore + Dentsu Tokyo head Asia's performance at shortlist stage of Cannes Lions Promo + Activation competition

Home For Hope.jpgMums & Maids.jpgOgilvy & Mather Singapore, DDB Singapore and Dentsu Tokyo all have 3 shortlists each following the release of the finalists for this year's Cannes Lions Promo + Activation category.

In total, 300 pieces of work remain in contention from the category that received 3196 entries this year. Asia only has 21 shortlists with Japan and Singapore the most successful with 9 and 6 respectively.

Japan's total of 9 is made up from Dentsu Tokyo (3), TBWA Hakuhodo (2), Mori Tokyo (2), Hakuhodo Kettle (1) and I&S BBDO (1).
Singapore's 6 shortlists was equally shared between Ogilvy & Mather Singapore and DDB Singapore.

Pizza Hut.jpgOther agencies shortlisted were Ogilvy & Mather Hong Kong (for the Blockbuster Box for Pizza Hut), DDB Vietnam, J Walter Thompson Taiwan, Y&R Shanghai, Innored Seoul and Korea Telecom.

VIEW THE PROMO + ACTIVATION SHORTLIST: Promo & Activation Shortlist.xls


Pearlyn C said:

Congrats Ed! Home for Hope was such a lovely idea, it came alive because you believed and wanted the best for the homeless dogs.

Real CD said:

I believe it came alive because someone wanted to create a shelter for neglected lions. Brought a lump to my throat.

@Real CD said:

Wow, you're a bitter one.

Real CD said:

The disappointment of not winning a lion is now completely replaced with the warm glow of helping mans best friend. Soak up the feel good vibes team.

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