DDB Group Singapore and Innocean South Korea win Bronze Lions in Cannes Direct category

A total of 83 Lions were awarded in the Cannes Lions Direct category, presented tonight in Cannes at the Festival’s first award show. In the final analysis Asia only ended up with two Lions.

DDB Group Singapore and Innocean Worldwide South Korea  were the only agencies from Asia to succeed in this category – picking up a Bronze Lion each.

DDB Group Singapore won Bronze for “4G4Good” for Starhub and Innocean Worldwide Korea won Bronze for Hyundai’s “A Message to Space”.

The Grand Prix for the Direct category was awarded to Grey New York for Volvo’s “Interception”.  This was a second Grand Prix via Grey New York for “Interception”. In a section with 2,813 entries, 83 Lions were presented. “Smart, strategic, creative and real-time, Volvo zagged and created a new conversation which hijacked The Superbowl. It pushed and rethought what you can do in direct,” said Jury President, Judy John, CEO and Chief Creative Officer, Leo Burnett Canada. “Interception is a deep example of what’s going on. It’s an exciting time in the category and the business.”

VIEW THE FULL LIST OF DIRECT WINNERS: Direct Winners.xls