Craig Chester's Cannes Diary: Day Five

20150619_174112.jpgCraig Chester, creative director, Saatchi & Saatchi Health (Sydney) is sitting on the Health & Wellness Lions jury. Here's Chester's first up impressions of his fifth day in Cannes.

Day four of jury duty has just finished and metal winning work has been selected. Over the coming days heavy little lions will be enhancing various airlines' profit margins as luggage is checked in and deemed overweight. Those stomping up the cash will be giving each other high fives as they do it. And so they should.
20150618_202113.jpgToday's judging session went very slowly as jury members discussed work teetering on the edge. Bronze, silver or gold? Is it really worthy? The idea is great but the execution could be better - is it great enough? What an amazing use of technology - but is that all it really amounts to? It's very clever but did it move me? I liked that idea as an activation piece but as a stand alone outdoor piece I'm not so sure? I love the originality of this idea but...?

The job is now done and tomorrow night the results will be shared. To all those who win a lion, no matter what the colour, a big well done from me. Celebrate hard. And I hope you are as inspired by all winning work as much as I was.

To those who didn't quite make it there's always next year. And thank goodness. Because Lions Health may be only two years old, but it's brilliant. And it should set the standards in health and wellness and pharma advertising for years to come. And with luck, help make Qantas a profitable organisation as Australian agencies show the world how it's done.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.