Comzone launches the fun loving side of Cambodia Beer with new spot "Bottle Band"

Cam Beer.jpgCambodia Beer has launched an integrated campaign to position the local beer brand as the World of fun, through ComZone.

The campaign is a unique transformation creating a new culture of consumers and showing a new trend of the Cambodia life style on how to transform themselves to more fun in the real beer world market. With the position of the world of fun, the campaign message that bring out is "Let your feelings play".

Jessica Lim, MD/Strategy Director of ComZone said, "The TVC campaign captured the fun-side-of-life across all the consumers that becoming the unique and catchy tune created especially for this campaign was actually made with the use of real bottles. But bottle whistling is just a tip of the iceberg. Our message is bigger - with "Cambodia beer" you will never be bored. There's a lot of fun inside this brand still to be discovered by Cambodians. And we will help them in this during the upcoming campaign's roll-out".

Cam Beer 2.jpgLundy So, CEO/ECD of ComZone added, "We are grateful to our client for sharing this inspiration with us. This campaign is a new way of talking to consumer in Cambodia. We are calling them not to consume, but to play with the brand, which is a next level of communication. The idea of campaign is simple yet highly engaging, we believe Cambodians will love it."

Cam Beer 3.jpgThe campaign consists of newspaper ads, Magazines, Digital-Social Media spot in both Khmer and English, out-of-home (translation: Let your feelings play!) and the campaign also includes outlet branding and activation flashmop both in Phnom Penh and provinces that targeting young Cambodians across the country.

Credits -
Planning and Strategy Director: Jessica Lim
Group Head of Account Service Director: Jessica Lim
Executive Creative Director: Lundy So
Associate Creative Director: Kostiantyn Kovalchuk
Copywriters: Kostiantyn Kovalchuk, Phearun Sreng
Art Director: Seyhak Seangsok
Senior Graphic Designer: Visal Sreypeou
Graphic Designer: Sika Sok
Visualizer: Sokhear Seng
Production house: Filmzone Cambodia
Films Production Manager: Vises Sok
Director: Peter Aquilina
Producer: Channipa Raya
Supported Editor: Sochan Korn
Supported Editor: Sokleng Ly
Post Production House: Digipost Vietnam
Event and Activation - Operation Manager: Vises Sok
Event and Activation - Account Supervisor: Chamroeun Hay
Event and Activation - Account Supervisor: Rivorn Chin
Event and Activation - Senior Supervisor:  Chandeth  Pheak
Event and Activation - Supervisor: Phirun Houn
Event and Activation - Production Executive: Chan Bonat
Event and Activation - Production Co-ordinator: Sunhour Suy

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.