Case Study: How NZ Breast Cancer Foundation and Colenso BBDO created a cream to help women check themselves regularly for lumps

breast cream hero (1).jpgCase Study: Around half of breast cancers are detected outside of mammogram screening, but 70% of women don't check themselves regularly. Women need to change this behaviour.
 
So rather than developing just another awareness campaign, Colenso BBDO worked with the New Zealand Breast Cancer Foundation and natural beauty products brand Skinfood to launch Breast Cream - a product that made breast checking a potentially life saving new beauty routine for thousands of women, whilst putting the message about the importance of getting to know your breasts directly in womens' hands.
 
VIEW THE CASE STUDY
Creative Chairman - Nick Worthington
Creative Director - Levi Slavin
Senior Art Director - Kristal Knight
Senior Copywriter - Rachael Macklin
Copywriter - Hannah Habgood
Business Director - Hannah Watson
 
Production Partner
Skinfood - Alex Gage-Brown 
 
Client
New Zealand Breast Cancer Foundation - Evangelina Henderson

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