Cannes Outdoor Lions: 95 entries from Asia shortlisted lead by O&M Singapore with 8 and BBDO Malaysia + Y&R Shanghai with 7 each

Twitter_osama.jpgKFC So Good.jpgAsia has a total of 95 Shortists in the Outdoor category at this year's Cannes Lions. 469 entries have made it through to the Lion judging stage.

With the results just released a few moments ago, it's encouraging to see Thailand agencies bounce back from a low position over the past two festivals to lead Asia with 20 shortlists, spread across 8 Bangkok agencies. Thailand's performance was lead by BBDO and Ogilvy & Mather with 5 Shortlists each. McCann Worldgroup (3), Dentsu (3), and NudeJEH, Leo Burnett, JWT and Creative Juice all scored 1 Shortlist each.

Singapore was the best performing country after Thailand. Singapore's tally was made up of Ogilvy & Mather (8), Lowe (6) and DDB (3).
China had 16 Shortlists lead by Y&R Shanghai (7) and Grey Beijing (6). Malaysia and India had 15 Shortlists each, followed by The Philippines, South Korea and Hong Kong with 3 Shortlists each.

Japan and Pakistan have 2 and 1 Shortlist through to the metal round.

The best performing individual agency in Asia at this cut off stage of the Outdoor judging is Ogilvy & Mather Singapore with 8 Shortlists. The agency has 5 Shortlists for their Twitter print campaign and 3 Shortlists for Casio Digital Cameras.

Also performing strongly are BBDO Proximity Malaysia and Y&R Shanghai with 7 Shortlists each, followed by Grey Beijing, Ogilvy & Mather Malaysia and Lowe Singapore with 6 Shortlists each.



Altavista said:

That Twitter campaign is all art direction and no idea.

Creative Intern Age 58 said:

I love how cool and quirky it is to use an old news medium like press and poster to sell a futuristic medium like twitter. Just great.

Steve said:

There's an idea in there... news breaks first on Twitter

I like the idea of Twitter as a breaking news channel and not just a place to tell the world how you felt when you had breakfast.

Have seen the idea a hundred times before, for other news channels - but that doesn't mean that it's not an idea Altavista.

And I think that the art direction is what makes this hoary old chestnut of an idea feel fresh(er)

Man-o-pause said:

I did not know that "new breaks first on ______ " is an idea....reads more like an observation to me.

Troubling said:

….when people in our industry don't seem to know what an advertising idea is.

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