Cannes Grand Prix for Good goes to the creators of the amazing ALS Ice Bucket Challenge

ALS_Cannes.jpgThe Cannes Lions Grand Prix for Good this year has been awarded to the creators of the ALS Ice Bucket Challenge.

At the announcement at the Festival's final awards show in Cannes tonight they received a standing ovation from the audience.

(Photo Credit: Tay Guan Hin + Ronald Ng)



Sign of agency apocalypse said:

Breaking news:Grand Prix doesn't go to an ad agency for idea that actually is effective and no casestudy was doctored in its making.
In other news: temperature falls in hell.

Jesse said:

Maybe its because they didn't do it to win an award.

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