Cannes Design category reaps 5 Golds for Asia: 2 Golds each for Dentsu Tokyo + BBDO Pakistan

Not a bug splat.jpgGet-back-tohoku.jpgIn a historic performance BBDO Pakistan has won two Gold Lions in the Cannes Design category for Reprieve/Foundation for Fundamental Rights.

The awards presentation, which concluded just moments ago, saw BBDO Pakistan win their country's first ever Gold Lions.

The two Golds were for the agency's "Not a Bug Splat" campaign for Reprieve/Foundation for Fundamental Rights (which, puzzlingly, was entered into Cannes last year and won a Bronze Lion in the Direct category plus three shortlists across the Promo & Activation and Direct categories). BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators are confronted with the image, rather than anonymous 'bug-like' dots on their camera screen, persuading them to think twice.
Also winning two Gold Lions was Dentsu Tokyo for East Japan Railway Company "Get Back Tohoku" and Tokio Marine Nichido "Junior Swimming Championships". Dentso also won two Silver Lions.

In total 5 Gold, 5 Silver and 5 Bronze Lions were awarded to Asia.

Taku Satoh Design Japan won Gold for Issey Miyake "Pleats Please Flowers Series".

Other Silver Lion winners were TBWA Hakuhodo Japan, Hakuhodo Tokyo, Six Tokyo.

Bronze Lions went to Kinetic Singapore, Mori Tokyo, Y&R Malaysia, NudeJEH Bangkok and Ogilvy & Mather Bangkok.

Life Paint.jpgIn Design, 79 Lions were awarded. The Grand Prix went to the Grey London for Volvo UK "Lifepaint". It is their second Grand Prix of this Cannes Lions Festival.

Jury President, Andy Payne, Global Chief Creative Officer, Interbrand, said the work impacted culture, had the potential for greater scale, was tied to brand purpose and went to the heart of the problem-solving role of design. "Our job is to make things better," he said. "Understand the status quo, challenge the status quo, change the status quo. That's what design is."


BBDO Pakistan first Golds for country.jpg

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