Cannes Contenders: TBWA\India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Rakhis.jpgRakhis from Aarey
TBWA\India

A little knot of thread weaves an extraordinary citizens' movement in Mumbai. In January 2015, the Bombay Municipal Corporation issued the Draft Development Plan 2034. A plan, as the authorities put it, to chop down 3000 acres of pristine forestland to make way for the monstrosities of urbanisation - malls, business parks and roads.

In a city as congested, polluted and hot as Mumbai, the importance of the trees of Aarey can't be overstated. Aarey is Mumbai's breath. If the trees go, Mumbai goes with it.

Swaddles.jpgDreams on Swaddles
TBWA\India

IDFC Dreams On Swaddles were designed and distributed to select hospitals across the country. The front of the blanket was printed to resemble the uniforms of a doctor, pilot, biker, astronaut... symbolizing the future a child could have, if only parents planned in advance. Newborns and infants were wrapped in Dreams on Swaddles and handed over to parents. We chose an emotional moment to seed a memorable message - that a long-term mutual fund investment with IDFC could secure a child's dreams.

Power Button.jpgRoaming Switch
TBWA\India

The power button of your computer is now in your phone. That's why, we made it easier to remember to switch off your computer by making the power button of your computer sit on your phone. Roaming Switch reminds you that your computer is still switched on and then lets you switch it off remotely through your phone.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

1 Comments

ChakdePhatte said:

Wah, chamak rahe ho Bhattacharya jee. nice work

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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