Cannes Contenders: Saatchi & Saatchi NZ

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-12 at 12.21.17 pm.jpgASB: Best ball boys in the world
Saatchi & Saatchi
ASB is a bank with a history of firsts in NZ. For the ASB Tennis Classic sponsorship, how could the bank deliver another world first? By creating a whole new breed of ballboy - three ridiculously loveable dogs, trained for a match featuring Venus Williams.
resize_then_crop_753_422.jpgTui: Catch a MIllion
Saatchi & Saatchi
60,000 fans became walking, talking billboards for the Tui, with t-shirts that gave them the chance to win $100K for a clean, one handed catch. Stadiums turned orange, commentary teams gushed, and it changed the way people watched the game. Category: Creative Effectiveness.
 
nzdfpti2.jpgNZDF: Force Fit
Saatchi & Saatchi
The quality of recruits was dropping in an increasingly unfit and overweight NZ. Where could the Defence Force find motivated, fit recruits? With Force Fit - the world's first fitness app designed to recruit for the army.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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