Cannes Contenders: Ogilvy Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Sunsense.jpgSunSense: We're Fryin' out here
Ogilvy Sydney
A staggering 79% of cancers in Australia are caused by the sun's ultra-violet rays. However, many Australians still fail to protect themselves against the harsh Aussie sun. Ogilvy's primary objective was to raise awareness of this fact and encourage Sydney beachgoers to take adequate steps to protect themselves from the sun, while also driving trial of the SunSense sunscreen. To get the message across, Ogilvy built a sculpture during one's of Sydney's biggest festivals right on Tamarama Beach where the target audience were sunbaking and where Ogilvy's idea would be most thought provoking.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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