Cannes Contenders: MEC Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

2 (1).jpgMaking Dynamo Dynamic: Mums, Mud and a million different messages
MEC Sydney
This campaign tapped into the muddy roots of kids sport to reach the most passionate supporter of all: Mum.  Dynamo partnered with the biggest sports website in the country - Fox Sports Pulse - to deliver 1.2 million personal messages to connect directly with the 1.7million parents visiting every week to view fixtures and results.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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