Cannes Contenders: Leo Burnett Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

4580430A-466B-49D1-B178-A15DB2D81897.jpgHonda HR-V: Dream Run
Leo Burnett Melbourne
'Dream Run' takes place within the lucid dream of the main character 'Brian'. When an imposing force attempt to wake him up, he uses the all-new Honda HR-V to make a getaway and keep on dreaming. Backed by the iconic song 'Sweet Dreams' by the Eurythmics, the spot includes strange phenomena, teleportation and much more.
A4CEF2AC-EB2E-4A8D-B3C0-CF52CA3D85D3.jpgCrikey.com.au: Set In Stone
Leo Burnett Melbourne
With election promises made as easily as they are forgotten, Crikey wanted to ensure the promises made during the Victorian State Election were harder to break. To achieve this, promises from both major parties were set in stone and exhibited on the steps of the State Library of Victoria, sparking opinion and debate. On election day itself, the promises were moved to the polls, confronting Labor leader Daniel Andrews with his party's commitments.

4C605046-5233-42F7-8D84-3F8FEC261870.jpgSPC: #MyFamilyCan
Leo Burnett Melbourne
At a time when Australians were highly sensitive about country of origin food labelling, SPC went to extraordinary lengths to show where their food is from. We dedicated their most valuable brand real estate to Australian farming families, converting 4 million cans into an educational media space in every major Australian supermarket. These cans went home to millions of households and ignited a nationwide labelling conversation. Due to the overwhelming response, a rerun was ordered within 2 days.

image.jpgHonda Genuine Parts: Foreign Objects - Alopex Lagopus/Indian Mongoose
Leo Burnett Melbourne
Throughout history certain countries have intentionally introduced foreign species into their natural ecosystems with disastrous results. This radio campaign for Honda Genuine Parts draws a parallel between these historic blunders and the act of introducing a foreign object into the mechanical environment of a Honda.

image.jpgHonda Genuine Parts: Foreign Objects - Herpestes Auropunctatus/Cane Toad
Leo Burnett Melbourne
Throughout history certain countries have intentionally introduced foreign species into their natural ecosystems with disastrous results. This radio campaign for Honda Genuine Parts draws a parallel between these historic blunders and the act of introducing a foreign object into the mechanical environment of a Honda.

image.jpgHonda Genuine Parts: Foreign Objects - Rhinella Marina/Arctic Fox
Leo Burnett Melbourne
Throughout history certain countries have intentionally introduced foreign species into their natural ecosystems with disastrous results. This radio campaign for Honda Genuine Parts draws a parallel between these historic blunders and the act of introducing a foreign object into the mechanical environment of a Honda.

ED5C6328-442A-4E71-8F41-3B7B5139A384.jpgHonda Jazz: Magic Mobile Drive-in
Leo Burnett Melbourne
The Magic Mobile Drive-in was a mobile movie event, product demonstration and guerilla car showroom in one. We scouted disused car parks and abandoned lots and then transported every element of a drive-in via Honda Jazz, letting us demonstrate unique 'magic seats' that can fit almost anything. People applied for tickets via a ballot system and once there, they could sample the Jazz up close - an ambient installation that was effectively a car showroom (albeit free of car salesmen).

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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