Cannes Contenders: Leo Burnett Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

screenshot_3 - Bundy.jpgBundaberg Rum: Men Like Us
Leo Burnett Sydney
Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren't afraid to explore the world. Men like these like rum, and their words and deeds are a rousing call for others to join their way of thinking. Welcome to Bundaberg.
radio.jpgBundaberg Rum: Men Like Us - Brave
Leo Burnett Sydney
Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren't afraid to explore the world. Men like these like rum, and their words and deeds are a rousing call for others to join their way of thinking. Welcome to Bundaberg.

radio.jpgBundaberg Rum: Men Like Us - Polar Bear
Leo Burnett Sydney
Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren't afraid to explore the world. Men like these like rum, and their words and deeds are a rousing call for others to join their way of thinking. Welcome to Bundaberg.

radio.jpgBundaberg Rum: Men Like Us - Tasting
Leo Burnett Sydney
Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren't afraid to explore the world. Men like these like rum, and their words and deeds are a rousing call for others to join their way of thinking. Welcome to Bundaberg.
 
DIRECT BOARD - C03 Product Launch - just.jpgWWF: just
Leo Burnett Sydney
To help spread WWF's sustainability message in a new way we helped people rethink how they consume by creating a range products called just. 100% natural and packaged in recycled and biodegradable materials, each was an alternative to a mass-produced product, free from plastic containers. Made available at produce markets, just reminded people that they were already buying many of the ingredients they need to live more sustainably. A dedicated microsite also housed a series of simple and light-hearted 'how-to' videos to show how easy it is to use the products while promoting WWF's core aim of creating a world where humanity and nature live in harmony.
 
Screen Shot 2015-05-13 at 10.35.38 am.jpgSamsung: LifeLIVE
Leo Burnett Sydney
To help make the launch of Samsung's Gear VR headset relevant to a wider audience we placed the technology at the heart of a problem that affects millions: Not being able to attend a life-changing event due to barriers such as geography. To bring this to life we found a couple on the verge of giving birth to their third child, yet separated by over 4,000kms. Using Samsung's Gear VR we created LifeLIVE - an act that removed the tyranny of distance like never before so the couple could share this profound moment. With the father able to feel like he was right beside his wife in the delivery room, LifeLIVE let them experience the world's first live virtual reality birth.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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