Cannes Contenders: Isobar Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

CoDriverCaseStudy-page_design_02.jpgChevrolet: CoDriver
Isobar
CoDriver is a test drive like no other, crafted to demonstrate the full potential of a tough truck in a very small space. Using an unprecedented combination of 360-degree video, 3D game engine technology, surround sound, in-car vibration and Oculus Rift, CoDriver delivers an action-packed adventure through the New Zealand mountainside, giving users the best possible experience of the Colorado's features, all without actually leaving the showroom.
SEEKCVCaseStudy-page_design_02.jpgSEEK: #SEEKCV
Isobar
70% of hirers spend 90 seconds or less reading resumes and 15% spend only 30 seconds. What was the best way to fast-track the resume process for hirers and applicants? Introducing #SEEKCV, the shortest resume ever. All it takes is a 140 character resume tweet, which was read in just under 10 seconds. For every #SEEKCV submitted, SEEK would respond with a suitable job listing, leading to real job opportunities.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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