Cannes Contenders: iris Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Noodle.jpg Philips Noodle Maker
iris Singapore
Like most home appliances, Philips Noodle Maker retails primarily in consumers electronics stores. But like most appliances, it's just another lifeless display set sitting atop boxes of products. We had to demonstrate the beauty of the Noodle Maker and effectively make the sell.

Reunion Dinner, Lunar New Year - the one time when home cooked food matters most. Through a simple social contest, we found real homemakers about to play host to huge reunion dinners. By empowering them with complimentary Noodle Makers that come with direct links to exclusive online promotional perks, we turned real homes into showrooms as entire "clans" converged for reunion dinners.
Whisky.jpgJohnnie Walker: Symphony in Blue - The Ultimate Whisky Mentor
iris Singapore
Whisky struggles to shake the perception that it's for the older generation. Johnnie Walker Blue Label is Walker's rarest blend and its flavour profile can seem complex to the uninitiated. The brand only has a limited number of whisky experts in the market so a quality mentoring experience is restricted to a limited few. When relying on local ground staff the nuances and detail about the whisky can often get lost.
 
We created a digital mentoring experience for both Android and IOS platforms. The immersive flavour journey empowers any Brand Ambassador any where in the world, no matter their knowledge level, to deliver a world class mentoring experience. The multi-sensory approach improves drinkers' recollection of the flavours. BAs around the world now have the power of the knowledge of Walker's best Whisky Sommelier in their hands.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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