Cannes Contenders: iris Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Unicef 5 Fund.jpgUnicef: 5 Fund
iris, Sydney
5 Fund is a national campaign designed to inspire a nation to turn something they think is useless, the 5c piece, into something powerful. As part of a larger campaign, iris Sydney created a 3D animated film that shows an ever-growing fund in a truly emotive way. It brought to life the impacts and profound changes something so meaningless can have on those in desperate need. The film ran online and on board Qantas flights and to this date has racked up more than 380,000 organic views.
Home Away From Home.jpgFiji Airways: Home Away From Home
iris, Sydney
iris Sydney looked to truly show the world that when you travel with Fiji Airways, you feel as if you are being welcomed into the home of a family or loved one. Instead of creating a run of the mill brand campaign, the agency invited the world to become part of the brand story. A nomination film invited the public to submit their stories of deserving family or friends who had never left their hometowns. The agency found 3 families with incredibly resilient spirits and flew them in the comfort of our home, on board Fiji Airways to their home away from home on the islands of Fiji. Their stories became an integral part of the Fiji Airways brand, capturing the attention of news outlets and people's hearts around the world.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.
 

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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