Cannes Contenders: FCB Ulka India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Project Resume.jpgSalaam Bombay Foundation: Project Resume
FCB Ulka India

FCB Ulka has created a heart-warming campaign for Salaam Bombay Foundation called 'Project Resume'. The campaign illustrates the hopes and dreams of Indian girls. This initiative is taken up to garner corporate support to fund education programs for girls. In most parts of India, the birth of a girl is not encouraged. Not surprisingly, education and a meaningful career is not at all on the cards for underprivileged girls. But, NGO Salaam Bombay is fighting to change that. The organization rightly believes that given a chance, girls could personally thrive and boost their communities.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.


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