Cannes Contenders: Eardrum

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Malteser2-54He4b.jpgMaltesers: Jaws & Chainsaw
Clemenger BBDO Melbourne, Eardrum
Maltesers and movies go hand in chocolatey hand, and this campaign marks an epic comeback to radio for the brand. A slow reveal reminds people just how much comedy can benefit from a light touch, and the performance has just the right amount of sincere insincerity. The voice casted is one of the top movie trailer guys in the States. He still doesn't realize the campaign was a piss take.
St John Logo HiRes.jpegSt John Ambulance: Burn / Bleeding
The Brand Agency Perth, Eardrum
This campaign is proving extremely successful for the client, and it's little wonder. Each scene is frighteningly realistic and the scenes are ones everyone can all relate to. If the goal is to influence consumers' behavior, this shows how it's done.

170130_ikea_logo.jpgIKEA: Michelle / Cream
Impact BBDO
Dubai, Eardrum
Six great actors, one double bed and one of the funniest sessions Eardrum founder Ralph van Dijk has directed in years. A campaign of short, sweet little zingers that listeners will lap up.
 

91FN3ci4xKL._SL1500_.jpgRisk: German Invasion / Saddam
Ogilvy Indonesia, Eardrum
This campaign certainly pushes the envelope, but in a relevant and clever way. The attention to detail and authentic performances will keep the listener guessing right until the end. It'll intrigue, entertain and offend. But most importantly, it'll get noticed.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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