Cannes Contenders: DDB Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

macitbetter_PR[1].jpgMcDonald's: #Macitbetter
DDB Sydney
Everyone loves Big Mac Special Sauce. So for the very first time, we took the sauce outside the burger. We produced limited edition bottles, auctioning #001 on eBay. It sold for over $20,000. We then challenged Australia to 'mac' anything better with limited edition Special Sauce tubs. Which they did in their thousands, 'Mac'ing' everything from fish and chips to haute cuisine; better.
Lunch_Box_Board[1].jpgMcDonald's: Extraordinary Lunchbox
DDB Sydney
McDonald's Australia was suffering significant declines in foot traffic during lunch periods. So when launching a new steak lunch menu, instead of waiting for people to come into McDonald's, we went to them. We took a giant lunchbox to Australia's most popular lunch spots. But this was no ordinary lunchbox, when it opened it transformed into a fully-functioning McDonald's restaurant.
Daughter-Water.jpgWGEA: Daughter Water
DDB Sydney
Research shows that when a CEO has a daughter, the pay gap in their company shrinks. So we created 'Daughter Water', a product we claimed was specially formulated to help conceive a girl. This was sent to 3000 CEOs... along with Women's Gender Equality Agency pay 
equality toolkits.

Screen Shot 2015-02-23 at 12.30.54 pm.jpgExpedia: Your Somewhere
DDB Sydney
Australia is geographically a long way from the rest of the world. This partly explains why Australians are such passionate travellers. This commercial for Expedia captures that passion. Often, people treasure a photo or printed picture of a place they've always dreamed of visiting. We see a diverse range of characters in their normal everyday lives, pausing for a moment to look at that picture of their somewhere. Each of the characters sings 'Somewhere over the rainbow' from the classic film Wizard of Oz in a personal style, that delivered genuine emotion.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.