Cannes Contenders: DDB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-04-07 at 3.24.01 pm.jpgSKY TV: Murmuration
DDB New Zealand

SKY takes its audience on another epic journey with its 60 second spot 'Murmuration', created by DDB New Zealand and directed by Steve Ayson of the Sweet Shop. The spot follows an unassuming young hero as she explores the power of freedom in her own hands. The TVC is designed as a teaser to promote the latest SKY On Demand offering which launched in early 2015.
Screen Shot 2015-04-07 at 3.17.05 pm.jpgSteinlager: Born To Defy
DDB New Zealand
With no fins, no tanks, no weights, nothing but his own body and mind he goes places no human has ever been, pushing the boundaries of what's humanly possible, combating pressures that would crush a soccer ball to the size of a tennis ball and remaining calm despite the overwhelming urge to breath in. Risking his life for another few centimetres, he's pushed the limits so far that the only challenger he has left is himself. With every dive he escapes death, goes against nature, and flies in the face of possibility itself. Like Steinlager, William Trubridge was born to defy.

Screen Shot 2015-04-08 at 9.01.50 am.jpgBMW: Reverse April Fools'
DDB New Zealand
Have you ever wondered what would happen if something that sounded too good to be true, actually turned out to be real - especially on April 1? More than 145,000 copies of the NZ Herald rolled off the press early on the morning of April 1, with what appeared to be a bogus ad printed on the front page, inviting people to bring their old car to an Auckland BMW dealership and swap it for a brand new BMW 1 Series. The first person to do so, would be rewarded with the new car. For one New Zealander, daring to dream big, paid off handsomely. Tiaana Marsh proved she was no April fool when she walked into the dealership and swapped her 15-year old Nissan Avenir for a brand new BMW 1 Series, worth almost $50,000.

499329905_640.jpgSteinlager: Live Dive
DDB New Zealand
Steinlager is a New Zealand icon, the beer that represents New Zealand. Because of this they have always supported New Zealand's biggest sporting heros. William Trubridge is a New Zealander, the world's best freediver and 15X World Record breaker, but is virtually unknown in his home country. DDB and Steinlager wanted to finally give William the recognition he deserved by turning his next world record attempt into a live national sporting event. However freediving is not a spectator sport. And the event was taking place 102m underwater, over 13,000km away. DDB and Steinlager needed to turn the most inaccessible sport in the world into a spectator sport. And an unknown champion into a national hero.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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