Cannes Contenders: DDB Group Vietnam

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Energy Show.jpgKinetic Energy Shoe
DDB Group Vietnam

Like millions of others around the world, in Vietnam many children have to walk long distances to and from school every day. Often where they live there is no power, so by the time they get home it's nearly dark.

In partnership with Green Cross, DDB Group Vietnam teamed up with the Ho Chi Minh City of Technology to turn the problem into the solution. The Green Cross Kinetic Energy Shoe generates power that charges a battery with every step. Repurposing an existing technology, it represents a real working practical solution that can be produced at scale.
Introduced through a road show around schools in Vietnam, the Kinetic Energy Shoe has the potential to reframe how we look at energy generation, and its role in improving lives.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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