Cannes Contenders: Cheil China

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Fragile.jpgInternational Fund for Animal Welfare China: Fragile Friends
Cheil China

IFAW asked Cheil to come up with a uniquely designed communication tool to focus on young children between the ages 4 years old to 8 years to start the awareness of extinct animals in the world.  As this is considered a long term learning initiative in China, IFAW wanted to be able to spread the message at schools.
 
Cheil created a logo based on the international "fragile" logo which you see on packages and turned that symbol into a "nose" which then is used as animal noses in the books.
Pet in a Cup.jpgBowhead Technology Co. Ltd: BeanSpout - Pet In A Cup
Cheil China

Bowhead Technology is a Beijing based company which conceptualizes and produces IoT products mainly to promote health and wellness in China.
 
Cheil partnered with Bowhead Technologies to conceptualize and provide consumer insights for Pet in a Cup, a smart cup/waterbottle for kids who habitually forget or hate to drink water when they are not in the parents sight.
 
The Pet in the Cup is synched to another smartphone after downloading the app, and the water levels from the bottle will be shared via the smartphone. The unique aspect about the Pet in a Cup is the interactive screen which shows a cartoon pet in animation whenever the child drinks water. There is also an inbuilt reminder alarm.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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