Cannes Contenders: BBDO Asia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges... Here's two more contenders from BBDO Asia.

Pepsi Harmony.jpgPepsiCo: Harmony
BBDO Vietnam

Returnable Glass Bottles (aka RGB) operate in a closed system, meaning they can be filled, transported, enjoyed, returned and filled again in a cycle that repeats itself many times. This translates into using fewer resources for packaging, and a reduced carbon footprint.
For this year's Pepsi RGB campaign, the idea was to highlight how Pepsi's RGB have less impact on the environment and effectively live in harmony with nature.
FrenchFries_Cannes_CMYK.jpgKFC: So Good
BBDO Malaysia

We wanted to create something that would resonate with different races, the young and old, as well as customers from different income groups.

So we designed something simple yet carefully crafted ... depictions of Malaysians with their mouths opening wide for KFC - which also look like big happy grins.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.


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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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