Bridget Taylor's Cannes Diary: Day One and Two

Paul Reardon_Cannes IMG_4789.jpgBridget Taylor, executive creative director at Contagion, is on the Cannes Lions Radio jury. Taylor is reporting exclusively for Campaign Brief.

This year we were asked to write our Cannes bios in 140 characters or less. So I'm going to do my daily reports the same way.

Day One: Trending: robot voices, long, long copy ads (one six minutes) and tech interacting with radio.

Day Two: If you're thinking of doing an ad for original parts, don't. Oh and apparently it's very important to know that cars are now available with sensors. And don't just listen to the radio, use the frequency to talk to the unborn, cure illness and train Dolphins (I may have made that bit up.)

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