A total of 10 shortlists go to Asia across the Branded Content category at Cannes Lions

Comfort Softtest.jpgTen entries from Asia have made the cut at the shortlist stage of the Cannes Branded Content Lions. Japan leads the way with 3 shortlists; Singapore has 2 and singles to Malaysia, Taiwan, India, The Philippines and South Korea.

From Japan Hakuhodo Tokyo, Dentsu Tokyo and Tokyu Tokyo have made the shortlist and both of Singapore's shortlists are for Ogilvy & Mather's Comfort "The Softtest".

Single shortlists go to TBWA Kuala Lumpur, Leo Burnett Taiwan, O&M Mumbai, ACE Saatchi & Saatchi Philippines and Innored South Korea. (see below)

There were 143 shortlists across the Branded Content category.

VIEW THE BRANDED CONTENT SHORTLIST: Branded Content & Entertainment Shortlist.xls

Hakuhodo/ Hakuhodo Kettle Tokyo - Suntory "Ninja High School Girl"
Dentsu Tokyo - Natural Eight "Matsuko-Roid"
Tokyu/NTT Advertising Tokyo - NTT Docomo "3 Second Cooking"
Ogilvy & Mather Singapore - Comfort "The Softtest"
Ogilvy & Mather Singapore - Comfort "The Softtest"
Ogilvy & Mather Mumbai - Adani Wilmar "Fortune Mother Exchange"
Innored Seoul - The North Face "Never stop Exploring"
Leo Burnett Taiwan - Heineken "The self-less mirror"
TBWA Kuala Lumpur - Energiser Malaysia "The Eveready Book of Play"
Ace Saatchi & Saatchi Philippines - TV5 "Jasmine"

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