Y&R Beijing group creative officer Ronnie Wu to sit on the LIA Design and Package Design jury

Ronnie Wu_China (1).jpgY&R Beijing group creative officer Ronnie Wu has been picked as a jury member for the 2015 London International Awards' Design and Package Design jury. Brian Collins, chief creative officer and co-founder of Collins, has been named as the jury president.

The Design and Package Design Jury will consist of a host of the world's finest creative minds, including: Rick Barrack, Tim Greenhalgh, Pum Lefebure, Rebeca Mendez, Christian Mommertz, Joanina Pastoll and Wu.

Within the Design & Package Design medium will lie the 'Verbal Identity' category, one of two categories making their debut this year. The introduction of the 'Verbal Identity' category is a reaction from LIA to the 'What About Naming?' campaign launched by New York-based brand agency CBX. Also, new to the 2015 Design competition is the 'Product Development' category.
Brian Collins_JuryPresident_US.jpgSays Collins (left): "I'm beyond happy to join such a distinguished list of judges this year - and across so many established, new and emerging disciplines. I'm also beyond happy that the thoughtful people at the London International Awards had a few more highballs before it came time to select this year's design chair. How nice for me."

Collins is chief creative officer and co-founder of Collins, a company dedicated to designing experiences and communications that shape companies and people for the better.

His creative work has been featured in The New York Times, Creativity, Fortune, Graphis, NBC News, ABC News and Fast Company, which named him one of five American Masters of Design. Business Week named his work on the Hershey Chocolate Factory in Times Square as a design "Wonder of the World."

Collins speaks globally on design and innovation and he was the first graphic designer invited to participate in the World Economic Forum in Davos, Switzerland. He is also a member of the Forum's Global Agenda Council and, in 2011, he was selected by the AIGA to represent the United States at Beijing Design Week.

Collins is vice president of The Art Directors Club and is a director of Virginia Commonwealth University Brandcenter. He has been a professor in the Graduate Program of the School of Visual Arts in New York since 2001.

2015 Design & Package Design Jury:
Brian Collins (Chief Creative Officer & Co-Founder, Collins, New York) - Jury President
Rick Barrack (Chief Creative Officer, CBX, New York)
Tim Greenhalgh (Chairman & Chief Creative Officer, FITCH, London)
Pum Lefebure (Co-Founder & Chief Creative Officer, Design Army, Washington D.C.)
Rebeca Méndez (Artist & Designer, Rebeca Méndez Studio, Los Angeles)
Christian Mommertz (Chief Creative Officer, Geometry Global, Berlin)
Joanina Pastoll (Executive Creative Director, Lowe Cross Colours, Johannesburg)
Ronnie Wu (Group Creative Director, Y&R Beijing, Beijing)

The LIA 2015 Entry System is now accepting entries through August. Judging will take place from 1st October to 10th October. The shortlists will be announced as each judging session concludes, with winners being announced 10th November.

For more information on submissions and eligibility please click here.

To find out more about LIA Awards, visit http://www.liaawards.com/.

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