Watch a family trying to win the last piece of chocolate in new tvc via Ogilvy & Mather Mumbai

Last piece.jpgNo meal is truly complete without dessert. Mondelez captures this sentiment in its new TVC by Ogilvy & Mather Mumbai for Cadbury Dairy Milk. The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of Cadbury Dairy Milk, that everyone craves for. While everyone cites a reason to deserve the last piece, veteran Bollywood actress Waheeda Rehman, playing the grandmother, casually claims the chocolate and quips at the family that she rightfully deserves it, since she may not be around to eat too many in the future. At this the family stays silent for a bit and as Rehman smiles the family gets comfortable and laughs out loud.

Last piece 2.jpg"A generation of Indians have grown up to the taste of Cadbury Dairy Milk, which is why Cadbury is often synonymous to the word chocolate in India. Through this campaign, the intent is to build on the solid platform created during the 'meetha journey'. Today's busy consumers are looking for opportunities to connect as a family , this campaign seeks to position Cadbury Dairy Milk as a way to bring joy and banter around the dinner table. Chocolate consumption in India in the evening and post dinner is really under-indexed when compared to other markets, thereby presenting a big opportunity to grow the market." said Prashant Peres, Director- Marketing (Chocolates), Mondelez India.
Credits -
Creatives: Neville Shah Ashish Naik Siddhartha Menon
Account Management: Prakash Nair, Neha Shah, Aditya Dhull Navika Jain
Planning: Ganapathy Balagopalan, Jasmeeta Agarwal, Zaara Ahmad
Production House: Early Man Films
Director: Manoj Shetty
Exec Producer - Anand Menon
Producer - Amarjeet Phukan

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