The new Kia Sorento L gets closer to nature in print campaign via Innocean Worldwide China

Sorento L.Tiger.jpgThe 2014 KIA Sorento is virtually a brand-new SUV. Launched as Sorento L. It is bigger and stronger. Perfect for the off-road.

The brief for Innocean Worldwide China was to create a memorable visual impact that lifts the characteristics of the new Sorento L. to raise the adrenaline of potential buyers when they came into the showroom. Stimulating them to get closer to nature and explore the off-road that they have always wanted to.

Credits - Creative Director: David Chu. Art Directors: David Chu, Neil Yao, Chengjie Tang. Copywriter: Zhenxian Li. Producer: Ann Weng. Account Director: Jay Kim. Retoucher: Lim Peng Yam @ Amoeba Digital Imaging. Photographer: Jiajia Zhuang @ Insight Studio. Stock Photos: Wei Lei Jin @ Visual China.
 Sorento L.Panda.jpgSorento L.Gorilla.jpg


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