Saatchi & Saatchi Singapore creates illustrated takeaway bags to gift a free Subway sandwich

Subway_Say It With A Sub_pack.jpgEvery year, Subway holds a Buy One Get One Free promotion. The problem is that although customers love a free second sandwich, they're usually full from the first one, and don't know what to do with it.

So Saatchi & Saatchi Singapore created something that helped them to put it to good use - 'Say It With A Sub' takeaway bags that allowed customers to gift their free second sub, along with a message.

The bags were designed by well-known artists and illustrators from around the world, and after the promotion, some of the original artworks were signed and auctioned, with the proceeds going to The Business Times Budding Artist Fund, an organization that supports young artists.


Credits - Chief Creative Officer: Dominic Stallard. Executive Creative Director: Dominic Stallard. Copywriters: Paolo Agulto, Andrea Cid, Ruchir Sachdev, Stephanie Gwee, Jennie Morris, Arvid Lithander, Mariuze Jino Moreto. Art Director Kimmy De Leon. Account Director: Bobee Chua. Agency Producer: Aldrin Teo. General Manager: Celevel Butler. Account Team: Vanessa Aguirre Tan. Account Manager: Tania Neubronner. Chief Operations Director: Esther Yue.
Subway Say It With A Sub_Main.jpg


Say it with 7 Copywriters said:

7 copywriters and 1 poor art director.

What branding said:

It has to be a student project. Right?

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