Quikr Nxt introduces Voice Chat in two new films via Scarecrow Communications India
Quikr has released a new multi-film campaign to create added momentum for its fast growing feature, Quikr Nxt.
The first film, for Voice Chat, dramatises the ease of use. It features Samir Khakhar who played the iconic character ‘Khopdi’ from the landmark TV serial, Nukkad. He plays a grandfather who has sold his car to buy a bike for his grandson using the phone. While the grandson is overjoyed, his father is surprised and exclaims how this happened, as he doesn’t even sms! The grandfather retorts – why would he sms when he can use the voice chat thanks to Quikr Nxt! The rest of the film shows how Quikr Nxt helps the grandfather sell off the car easily while enjoying a cup of tea with his wife.
Vineet Sehgal, CMO, Quikr said, “Quikr continues to bring meaningful innovations to the market by simplifying the process of online buying and selling. The new voice chat feature on Quikr Nxt is an easy to use and convenient feature that would help drive the mass adoption of online classifieds. With direct chat, photo & video sharing, location sharing, number privacy , voice chat and ability to keep multiple records, Quikr Nxt is the most comprehensive communication suite for buyers and sellers to connect per their convenience.”
Raghu Bhat, Founder Director, Scarecrow Communications added, “Quikr has always opted for disruptive casting which increases the eyeballs. In this case, using Samir Khakhar was an inspired choice. He lights up the film with his terrific screen presence and effortlessly brings alive the ease of transacting through Voice Chat, which is another big innovation.”
Manish Bhatt, Founder Director, Scarecrow Communications commented, “Quikr Nxt is already popular. We are confident that this beautiful and warm film that demonstrates the ease of usage will not just differentiate Quikr but also increase the usage.”
The second film in the Quikr Nxt campaign utilises another consumer pain point while selling cars, the consumer has to talk to each and every potential buyer and answer the same questions, repeatedly. The film uses a humorous creative device of a man holding his phone in front of a pre-recorded message on his tape recorder each time a buyer calls.
Credits:
Production Company: Pebble
Director: Naren Multani
Creative Team: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal, Kunal Parkar, Nikhil Kelkar, Lalit Sakurkar, Faraaz Ahmed Ansari
Account Management: Arunava Sengupta, Amitabh Sreedharan, Manjiri Srinivas, Saee Takalkar, Dirgha Joshi
Cinematographer: Sejal Shah
Post Production Studio: Teamworks
Music Director: Anand Bajpai
Client: Pranay Chulet, Vineet Sehgal, Aparna Mahesh