Nippon blobbies come to life to paint all surfaces in new spot via TBWA\Kuala Lumpur

Nippon.jpgTBWA\Kuala Lumpur has launched a new television commercial for Nippon Paint, in line with the paint giant's new position as 'The Coatings Expert'.

As Malaysia's premier coatings solutions provider, Nippon Paint is evolving to meet diverse industry needs by introducing new coating solutions for all types of surfaces such as cement, wood, glass and metal. The company is also seeking to expand its coating solutions to serve the architectural, automotive, industrial and marine segments.

Nippon 2.jpgThe television commercial showcases Nippon's Blobbies - blobs of paint that come to life to coat all types of surfaces - adding colour and life to a dull and grey city. With a mixture of parkour-like movements, high-energy music, great editing and fantastic animation, the television commercial injected fresh life to Nippon's Blobbies, who first graced our screens in 2008.

"It was a fun project to do," said Sa'ad Hussein, Chief Creative Officer at TBWA\Kuala Lumpur. "Getting the Blobbies just right, making sure their movements looked natural, and how they interacted with the surfaces was a challenge, but it was a great challenge to have."

"We're thankful to MFX, the animation and visual effects team, who did a fantastic job of bringing the Blobbies to life, and to Jeff Wood, the film director, whose storytelling and ideas helped turn our board into something great."

Nippon3.jpgThe television commercial was shown for the first time to a packed house of Nippon staff, members of the media, as well as its creative and media agencies, at the Nippon Coatings Expert launch event, held at the Grand Millennium Hotel in Kuala Lumpur, on May 8.

Guests were then treated to a fun photo session at Nippon's Blobbies sculpture exhibition, located at the outdoor deck of Fahrenheit 88, right opposite the hotel. The Blobbies sculpture measured up to eight feet tall, and featured Blobbies made from different materials, like wood, ceramic tiles, cement and metal.

Credits -
Chief Creative Officer: Sa'ad Hussein
Executive Creative Director: VJ Anand
Creative Group Head: Fazlee Sabbaruddin
Senior Copywriter: Neo Ming Yi
Art Director: Mok Mun Kuen
Account Director: Janine Wai
Senior Account Executive: Joanne Lie
Account Executive: Jeanna Lim
Agency Producer: Fabian Lum
Film Director: Jeff Wood
Producer: Hong Kiat / Daniel Ho
Production House: Take Two Productions c/o The Sweet Shop TV
Animation Director: Kim San
Post Production Producer: Kyanne Tan
Animation and Visual Effects: MFX
Audio Producer: Kim Siew
Audio House: Fuse Asia

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.