DDB Mudra North India wins McVitie’s Biscuits

DDB Mudra North has won the McVitie’s Biscuits account, the flagship brand of United Biscuits in India.

McVitie’s is a global brand present in over 100 countries with a strong heritage in the UK. McVitie’s Digestive is the flagship product of the parent brand in India. The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie’s India’s incumbent agency Publicis Capital.

Commenting on the account win, Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group (pictured) said, “McVities is a much loved brand across the world. Having been a fan for the last 14 years, it’s my favourite brand of biscuits and cookies too. We are looking forward to creating some fresh and exciting work on this brand.”

Vandana Das, President, DDB Mudra North added, “We are delighted to be associated with McVitie’s, an interesting brand in the FMCG Sector. We look forward to take this brand on a growth path with a communication package that would certainly grab a lot of attention.”