McCann Worldgroup India and Greenpeace bring back the balance to help the environment

Greenpeace has always had one brief to create awareness about the state of affairs the world is in, in terms of environment. It’s a well known fact that mankind has pushed the environment to the brink. We are increasingly moving towards a state of no return. The brief for McCann India was to create a campaign that makes people stop and at least ponder about the state of affairs. The campaign simply puts things in perspective.

Credits – National Creative Director: Prateek Bhardwaj. Chief Creative Officer: Prasoon Joshi. Executive Creative Director: Ravinder Siwach. Creative Director: Denzil Machado. Copywriter: Seby John. Creative Director/AD/Copywriter: Dalip Singh. Graphic Designer: Dalip Singh. Photographer: Amit Dey. Retoucher: Milind Aglave. Illustrator: Sanjay Singh.