M&C Saatchi wins Mount Faber Leisure Group business for Faber Peak + Singapore Cable Car

Mount Faber Leisure Group has appointed M&C Saatchi as its agency for all marketing activities. This includes both the offerings at Faber Peak Singapore and the Singapore Cable Car and will cover all brand, product and promotional communications across all mediums.

The appointment comes as MFLG celebrates the first anniversary of Faber Peak this May, and prepares to expand its cable car operations into a Sky Network with 3 new stations in Sentosa Island. From June 2015, the Sky Network will be made up of the new Sentosa Line and the existing Mount Faber Line.

“We are focusing on doubling the experience for all cable car riders, as they enjoy not one but two cable car lines that connect two buzzing destinations, Faber Peak and Sentosa. Visitors will enjoy Sentosa like never before, from up high!”, said Suzanne Ho, General Manager, Mount Faber Leisure Group. “We are delighted to have M&C Saatchi as our new partner in this exciting journey”.

Tanuj Philip, CEO of M&C Saatchi (pictured above) added, “We look forward to bringing our travel and tourism experience to bear as we help market MFLG’s latest range of exciting offerings to all in Singapore and visitors from around the world.”

Visitors will fly from Faber Peak, over the HarbourFront cruise bay and into Sentosa Island on the Mount Faber Line, before connecting to the Sentosa Line which will take them to dozens of attractions. Across the new Sentosa Line, visitors can choose to hop off at Merlion Station, Imbiah Lookout Station or Siloso Point Station to enjoy the sandy beach, Underwater World Singapore, Madame Tussauds, Megazip Adventure Park, Skyline Luge Sentosa, 4-D Adventureland, Sky Tower, Universal Studios Singapore and the SEA Aquarium.