Lowe Philippines connects face cleanser Eskinol with teens through an online novel on Wattpad

Wattpad.jpgUnilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project by Lowe Philippines helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.


Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.