Lowe China wins D&AD White Pencil for Shanghai General Motors’ “Human Traffic Sign”

May 22 2015, 7:05 am | BY Lynchy | No Comments

<!–table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";}td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;}.xl24 {font-size:10.0pt; font-family:Calibri; mso-generic-font-family:auto; mso-font-charset:0; vertical-align:top; border:.5pt solid windowtext; white-space:normal;}ruby {ruby-align:left;}rt {color:windowtext; font-size:8.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Verdana; mso-generic-font-family:auto; mso-font-charset:0; mso-char-type:none; display:none;}–Human Traffic Sign_speed.jpgFollowing a greater than 50% increase in White Pencil category entries, a record four White Pencils were awarded by the White Pencil jury – the highest in the awards’ history, doubling last year’s figure of two and signalling a bumper year for creativity for social good.

Lowe China was the only Asian agency to win a White Pencil for Creativity for Good for their much acclaimed “Human Traffic Sign” for Shanghai General Motors for Advertising & Marketing Communications – Brand. The campaign also won a Yellow Pencil again for “Human Traffic Sign” in the Press Advertising Campaigns category.

Other White pencil winners were:

. ‘LEGO: Everything is NOT awesome’ by Don’t Panic London (Advertising & Marketing

Communications – Not for Profit) – UK

. ‘This Is Wholesome’ by Droga5 (Advertising & Marketing Communications – Brand) – US

. ‘Nazis Against Nazis’ – Germany’s Most Involuntary Charity Walk by GGH Lowe and Grabarz & Partner. (Advertising & Marketing Communications – Not for Profit) – Germany.

VIEW THE FULL LIST OF WINNERS – D&AD 2015 – Full list of Pencil Winners.xlsx