Lowe China wins D&AD White Pencil for Shanghai General Motors' "Human Traffic Sign"

Human Traffic Sign_speed.jpgFollowing a greater than 50% increase in White Pencil category entries, a record four White Pencils were awarded by the White Pencil jury - the highest in the awards' history, doubling last year's figure of two and signalling a bumper year for creativity for social good.

Lowe China was the only Asian agency to win a White Pencil for Creativity for Good for their much acclaimed "Human Traffic Sign" for Shanghai General Motors for Advertising & Marketing Communications - Brand. The campaign also won a Yellow Pencil again for "Human Traffic Sign" in the Press Advertising Campaigns category.
Other White pencil winners were:
. 'LEGO: Everything is NOT awesome' by Don't Panic London (Advertising & Marketing
Communications - Not for Profit) - UK
. 'This Is Wholesome' by Droga5 (Advertising & Marketing Communications - Brand) - US
. 'Nazis Against Nazis' - Germany's Most Involuntary Charity Walk by GGH Lowe and Grabarz & Partner. (Advertising & Marketing Communications - Not for Profit) - Germany.

VIEW THE FULL LIST OF WINNERS - D&AD 2015 - Full list of Pencil Winners.xlsx

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