Johnson Tiles and Soho Square Mumbai help the physically challenged with the red ramp project

H&R Johnson, the leading tile brand in India has recently launched an initiative which will help the physically-challenged get more access to places hitherto unreachable. Called The Red Ramp Project conceptualized by Soho Square Mumbai, the company had, as a start, created a ramp using their tiles on Kiri beach in Goa. This ramp gave the physically-challenged access to the sea on their wheel-chairs and crutches.

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Sushil Matey, Chief Operating Officer, H&R Johnson said, “H&R Johnson was looking to appropriate a larger good to the brand. We did evaluate a few initiatives but this one appealed the most to us because of its need in India and it’s uniqueness and scalability. We expect this movement to gain traction as more people, Government bodies and NGOs participate in it. We at H&R Johnson shall be happy to contribute to this noble cause.”

Anuraag Khandelwal, ECD and Creative Head, Soho Square, Mumbai (pictured left) added, “This has really happened after a lot of personal experience; I have been on crutches since childhood. Public spaces like temples, beaches, cinema halls, railway stations, cafes etc are mostly out of bounds. Small joys are a big struggle. I hope that this initiative sparks debates, conversations, and some change.”

His partner, Satish DeSa, ECD and Creative Head, Soho Square, Mumbai could not agree more. He echoes, “Our society in not really sensitized to the needs of differently-abled people. We hope this initiative sensitizes people at the least. The intent is to make people think, ‘hey this place doesn’t seem very welcoming to a physically-challenged person’.”