Isobar strengthens its creative team in China

Digital marketing agency Isobar has appointed Francis Lam as Director of Creative Technology and Wen Louie as Group Creative Director. Both Lam and Louie will be based in Shanghai and report to Tim Doherty, Chief Creative Officer, Isobar China.

With a background in computer science and media art, Lam (pictured left) is responsible for developing digital and interactive ideas from brief to prototype, and prototype to delivery, while ensuring the most innovative, fresh, relevant and appropriate use of new and existing technology and is responsible for cultivating this approach to technology throughout Isobar China’s creative team.

Prior to joining Isobar, Lam was Interactive Creative Director of Wieden + Kennedy Shanghai for five years. Lam holds a Master of Science in Media Arts and Sciences from MIT Media Lab. He also has a BA in Visual Communication and a BSc in computer science.

Louie (above right) is a copy-based creative veteran with over 15 years’ experience, and has lived in France, the United States, Australia, Hong Kong and China. Louie’s works have been awarded at Cannes, One Show, New York Festivals, Adfest and Effie and he was named Adfest Asia Pacific Young Creative of the Year 2003 and Hong Kong’s top-ranked creative 2007. Louie was Senior Group Creative Director at Leo Burnett Shanghai before taking up his role at Isobar.

On the appointments Doherty, said, “I’m so excited to have both Francis and Wen joining the team in Shanghai. They both have impressive track records developing award-winning creative. And with them on board, we’ll be able to raise the quality of our creative product and develop bigger, technologically enabled ideas for our clients that know no limits – ideas that can span geographies and channels and can connect consumers and brands in surprising new ways.”

Rohan Lightfoot, Managing Director of Isobar Shanghai, said, “We’re growing our creative technology and our storytelling capability and they will round out our senior creative team within the agency.  Like every creative agency in China that is trying to grow, Isobar is in a battle to attract top Chinese talent. We have an amazing client roster and we hope that we can provide a great platform for creative thinkers across all disciplines to show off what they can do.”