Herbert Law moves from Beijing to Tribal Worldwide Shanghai as creative technologist

Herbert Law.jpgTribal Worldwide Shanghai has appointed Herbert Law as Creative Technologist, to bring forth the digital agency's vision to harness technology with creativity, effective immediately.

As a digitally centric advertising agency powered by innovation and technology, the Tribal Worldwide team has been working tirelessly to deliver innovations that are relevant to consumers.

According to WARC 100's analysis on the world's top effectiveness and strategy competitions in 2014,Tribal Worldwide Shanghai ranked No.15 of the best digital agencies in the world. Their "I See Fries" for McDonald's, which won a bronze at Cannes 2014, could be a typical case study that demonstrated how smartly the team used popular technology to encourage consumers to engage with the brand.
"Today, Chinese consumers interact with brands in a very different way. Technology has enabled deeper, faster and richer experiences that a consumer can have with a brand. At Tribal, we believe that innovation sits at the core of creativity," said Emen Chong, General Manager of Tribal Worldwide Shanghai. "Herbert joins the Shanghai team from Tribal Worldwide Beijing. During his time there, he has helped Volkswagen develope many effective innovative programs. We believe his addition will begin shaping new directions for Tribal Worldwide Shanghai to be the forefront of innovations that drive business results in the digital space."

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