Hakuhodo and Metaps join forces to develop an app data analysis tool that can also measure TV commercial effectiveness

Hakuhodo logo.jpgHakuhodo Inc and Metaps Inc, a company that supports the monetization of apps using data analysis and AI, have inked an agreement to work together in the field of integrated marketing for apps.

The collaboration agreement has seen the companies jointly develop Vision-Graphics for Apps powered by Metaps (see Note 1), a smartphone data analytics tool. The tool marries Vision-Graphics, a Hakuhodo DY Group marketing dashboard, and Metaps Analytics, an all-in-one app user acquisition, analysis and monetization platform for app developers developed and marketed by Metaps.
Vision-Graphics for Apps powered by Metaps allows for timely tracking of the correlation between TV commercial activity and app installs and in-app activity, creating a visual picture of the effectiveness of the advertising. The tool also supports diagnostics on the effectiveness of TV commercials as an effective influx route for app installs, as well as integrated management and analysis of the process from user acquisition through to conversion.

Vision-Graphics for Apps powered by Metaps is scheduled to be released to clients in the next three to four months.

Separately, Startup Growth Team (see Note 2), a collaboration between Hakuhodo and Hakuhodo DY Media Partners that conducts marketing and growth activities for startups, is undertaking an integrated marketing campaign in Japan and internationally with Metaps.
In the medium- to long-term, Hakuhodo and Metaps are also set to begin research toward developing a new AI-based service. The companies will develop and offer cutting edge services with solutions that detect patterns in big data.

Note 1: Metaps Analytics is a tool for analyzing user behavior within an app
Note 2: Startup Growth Team is a specialist team comprised of professionals from Hakuhodo and Hakuhodo DY Media Partners that studies startup clients to offer all-in-one support, from traditional media advertising success probability analysis, strategy building, creative, and media buying, through to digital and growthhack planning.

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