DM9 JaymeSyfu Philippines promotes natural cough remedy Ascof with a handmade poster

Ascof is a natural cough remedy made from lagundi, a medicinal herb endemic to southeast Asia that has been scientifically proven to melt and expel phlegm. As such, it is a viable, effective, and safe alternative to chemical cough syrups, which can be harsh on a orgas as fragile as lungs.

VIEW THE MAKING OF VIDEO

“Fragile Lungs” is a poster from DM9 JaymeSyfu Philippines that demonstrates the need for a gentler but effective cough remedy. Made of onion skin paper, a material that tears and wrinkles easily, it was personally cut with an x-acto knife to simulate in intricate detail the delicate network of bronchial tubes–taking months, much patience, and enormous manual dexterity to complete.

Sandwiched between acrylic panels and hung in convenience stores that carry the brand, the poster reminds consumers of how fragile lungs are and how prone they are to damage from corrosive chemicals, driving relevance for Ascof’s all-natural lagundi formulation.

Credits –

Copywriter: Gelo Suarez