Dentsu Vietnam flys with Jetstar Pacific business

Jetstar Pacific has confirmed Dentsu Vietnam as its brand and creative partner for 2015.

As the airline transportation market is becoming highly competitive due to a sharp increase of young and domestic travellers, Jetstar Pacific is looking to consolidate its position as the low-cost carrier of preference.

Commenting on this appointment, Dick van Motman, chairman and CEO of Dentsu Aegis Network Southeast Asia (pictured) said, “Our partnership with Jetstar is a true collaboration, focussed on creating work that is loved by travellers in the region and in realizing our mutual ambition of tapping into the growth that markets like Vietnam represent.” 

“Vietnamese people travel more frequently and enjoy many attractive destinations like Danang, Ha Long Bay or Phu Quoc island; and we believe our integrated communication capabilities will successfully support Jetstar Pacific in its ambitious expansion plan,” shared to Gaku Shinoda, Chief Executive Officer of Dentsu Vietnam.